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Interview with Cesar Viramontes

"Keep your word – sometimes I get disappointed that there’s people out there that do not have integrity, they’re just looking to take advantage. " – Cesar Viramontes

Cesar Viramontes was born in Praxedis Guerrero, Chihuahua in 1939 but grew up in El Paso, Texas. His father was a laborer while his mother was a housewife that also worked two or three jobs while Cesar and his brothers were young. Mr. Viramontes talks about migrating into the U.S. when he was a child and about his mother’s desire to improve their quality of life.

Taking a job opportunity while he was in high school, Mr. Viramontes worked at a Laundromat, buying a couple of them after some time. He talks about how he used his Laundromats to start washing blue jeans for the local manufacturing companies. Because of the high demand, Viramontes left the Laundromat business and concentrated on washing jeans for the local garment industry. He also describes how he took another opportunity and became the owner of two finishing plants in Chihuahua, Mexico.

Viramontes talks about how the giving nature of his father and the practicality of his mother encouraged him to contribute to the community. He describes his relationship with the banks in El Paso and his role promoting small businesses in the community and how he advocates for them to obtain bank loans. Finally, Mr. Viramontes talks about his trust on people and how he values integrity doing business and being surrounded by good people.


  • Business

    JC Viramontes Investments, Inc.

Duration: 1h 25m 05s     download MP3      Technical Data

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